Identity Theft Protection

Products and services providing Dark Web and credit monitoring

Business Requirements

  • Transactional HTML emails enabling key events to be triggered and managed through the purchase process, welcome, account setup, product setup, and product alert cycles.
  • Integration with 3rd party vendors to provide a consistent user experience across McAfee internal and vendor endpoints.
  • A Dark Web Scan landing page whereby customers can see if their personal information is compromised through online black markets.

Landing Page

For the Dark Web Scan landing page, I took a visual mockup and created pixel-perfect HTML/CSS prototypes and then refined them further, in the browser, to create an exact guide for the implementation of the screens. 

 

Through this process, I was able to contribute design decisions around the spacing, flexibility, visual affordances, and fully responsive layout. 

 

I was also the primary code reviewer and QA for this important endpoint.

Email Flows

I collaborated with product and marketing management to design HTML email templates that drove the service lifecycle. Included HTML/CSS prototyping, dynamic template coding within the email campaign system, full email and campaign validation via manual QA and automated tools, optimizing copywriting, optimizing and preparing all visual assets for production and monitoring production campaigns.

 

I developed best-in-class HTML email coding and implementation techniques to support all email clients and all screen sizes (desktop, tablet, mobile).

 

As business requirements expanded, I maintained email campaigns and templates through detailed documentation, systematic implementation, and extensive validation.

Communication and Presentation

I led communication and coordination of all changes within the project sprints ensuring that business, design and engineering stakeholders were in alignment.

 

For all project releases, I created detailed, professionally produced presentations to stakeholders that illustrated the critical flows via video, annotations, and speech. I established staging environments that allowed me to perform high-quality video capture sessions while navigating through user journeys. Those raw capture sessions were edited down into clear, concise flows, with smooth transitions and detailed annotated notes. I served as the presenter for the team, clearly communicated all of the latest release features to the gathered stakeholders and maintained an archive for future reference.

 

Below is a clip of an annotated presentation for reference.